Big Data- A Blessing or merely Information Obesity.

26 Out 19h Co-necta espaço de coworking

O ORGANIZADOR DESSE EVENTO FOI

Daniela Asdente

Espaço de inovação, coworking, aprendizado e desenvolvimento de negócios. Comunidade colaborativa.

6º Encontro do GOOD IDEAS CO-NNECT

"BIG DATA- A BLESSING OR MERELY INFORMATION OBESITY"
Cases de Sustentabilidade em cidades inteligentes.

O PALESTRANTE:
William “Billy” Hall
é fundador e presidente do conselho de administração da NewFields, empresa americana de consultoria ambiental com atuação no Brasil desde o ano 2000, focada em resolução de grandes conflitos ambientais. Possui mais de 40 anos de experiências e é considerado uma referência na área ambiental. Billy é um especialista em análise de dados e sistemas ambientais, análise de decisão, planejamento estratégico e projetos de remediação de áreas contaminadas.

Obs: Pela primeira vez, teremos um palestrante Internacional participando do Good Ideas, e como sua apresentação será feita em Inglês, já vamos praticando com a apresentação do tema!
As perguntas do habitual bate papo poderão ser feitas em português que faremos o bate bola em inglês para o Billy!

Mediador: Wilson Cabral, Coordenador do departamento de Recursos Hídricos do ITA , participante do Conselho de Meio Ambiente.

TEMA:

Evolution wired us to seek information. From the moment our species climbed down out of the trees and entered the savannahs of sub sahara Africa, advantage was to the information seekers. Those that sought and learned how to fit information and knowledge as how animals moved across the plains, where and when to find water, how to recognize the seasons, how to sense danger across wide open spaces, succeeded and got to live long and pass on their genes.

But information was scarce, and the culling of what wasn’t important was relatively straight forward. But now it is abundant. Expansion of data does not necessarily mean an expansion of knowledge, or improvement of sustainability or quality of life. With cheap information all around us, if we don’t consume it responsibly, it has serious consequences.

The average Brazilian or American spends over 12 hours a day consuming data. Although much of this information is quite neutral, it runs our machines, our cars, all the elements of our physical infrastructure. Much of it though, a huge volume, is flooding into in and driving the decisions that we make individually, in communities and as nations.

To use the analogy of health and food, how does one separate out what is mere empty calories, fat and salt. Tasty and satisfying, but ultimately destructive. What if we started managing our information consumption in the same way we manage our food consumption? What we know about food, can teach us a lot about how to deal with big data, in order to make the choices that leave a sustainable world for the generations that follow.

In the world of agriculture we now have factory farms churning out junk food, and in the world of media and information, we have content farms churning out junk information.

Components of the talk:

  • How do we intellectually consume data
  • How are processed data and processed food equally dangerous to our health.
  • How are evolutionary evolved biases used against us.
  • The trophic pyramid - the loss of actionable intelligence as information moves up the food chain.
  • Sustainability Examples- Big Data as a Curse or Blessing
    • Global Warming
    • Sustainable Water Supply
    • Sustainable agriculture
  • How does the individual respond with Hope and Optimism
Após o bate papo, o coquetel com networking está garantido. Esperamos por você!




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